Earth tones may very well dominate interior design in 2007, but that doesn’t mean homeowners won’t also seek the excitement of fiery red or the comfort of soothing blue. And interior designers agree that no matter what hue ultimately wins “most popular” status this year, consumers are growing savvier about creating mood with color. The client is the boss. You’ve got to give them what they want,” said Peter Davidson, a Santa Monica interior designer. Yet the connection to color is so emotional that delivering the goods is not always as simple as it might seem. Not even for Davidson, whose 20 years of experience includes set design for film and television. “A person may say, ‘I want blue.’ But there are a lot of blues. You need to understand what that choice is all about,” he said.
Davidson has designed sets for television shows, including the new sitcom In Case of Emergency, as well as for film and television dramas, including Kill Bill, Adaptation, and Bones. The type of show strongly influences his palette, he said. If it’s a comedy, I might use bolder and flatter colors. You push the characters out in front of it,” he said. “With dramatic work, the colors will be more subtle, less flat and more three-dimensional. Davidson uses his experience analyzing film and television scripts to better understand the needs of his residential clients. In the film industry, I work from the script and make decisions based on what the script is telling me and what the characters are like,” he said. “In real-life situations, I try to find the subtext, the subconscious metaphor that will make them satisfied and make the space work for them.”
The Consumer is the Trend Although it may seem that the manufacturers of paint and other home décor materials tell consumers each year what’s hot and what’s not, Denise Turner said the opposite is true. Turner, a color forecaster and interior designer based in Alta Loma, Calif. said manufacturers of everything from home décor products to automobiles want to know what excites consumers. And they count on color experts like Turner to tell them. Color decisions are costly,” she said. “When we say these colors are ‘in,’ it means we’ve really done our homework. And manufacturers will create their palettes accordingly or they’ll lose a lot of money. Turner is a member of the Color Marketing Group, or CMG, of Alexandria, Va. a nonprofit organization of design professionals. Twice a year Turner and her peer meet to discuss what spectrum of colors they sense consumers want. And event imaginable – celebrity awards shows, international crises, elections, new product packaging – may provide clues to color trends that may take years to emerge.
Davidson has designed sets for television shows, including the new sitcom In Case of Emergency, as well as for film and television dramas, including Kill Bill, Adaptation, and Bones. The type of show strongly influences his palette, he said. If it’s a comedy, I might use bolder and flatter colors. You push the characters out in front of it,” he said. “With dramatic work, the colors will be more subtle, less flat and more three-dimensional. Davidson uses his experience analyzing film and television scripts to better understand the needs of his residential clients. In the film industry, I work from the script and make decisions based on what the script is telling me and what the characters are like,” he said. “In real-life situations, I try to find the subtext, the subconscious metaphor that will make them satisfied and make the space work for them.”The Consumer is the Trend Although it may seem that the manufacturers of paint and other home décor materials tell consumers each year what’s hot and what’s not, Denise Turner said the opposite is true. Turner, a color forecaster and interior designer based in Alta Loma, Calif. said manufacturers of everything from home décor products to automobiles want to know what excites consumers. And they count on color experts like Turner to tell them. Color decisions are costly,” she said. “When we say these colors are ‘in,’ it means we’ve really done our homework. And manufacturers will create their palettes accordingly or they’ll lose a lot of money. Turner is a member of the Color Marketing Group, or CMG, of Alexandria, Va. a nonprofit organization of design professionals. Twice a year Turner and her peer meet to discuss what spectrum of colors they sense consumers want. And event imaginable – celebrity awards shows, international crises, elections, new product packaging – may provide clues to color trends that may take years to emerge.
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